25 Essential WordPress Plugins for Marketers in 2022

WordPress offers a huge variety of plugins for anything you might need. Sometimes it is difficult to choose between all the plugins that you can find on WordPress. Some of them do pretty much the same thing, and then it becomes difficult to know which one is the best choice. There are probably plugins for things you never imagined you could do with WordPress. It’s easy to get lost in this ocean of plugins. That’s why we’ve put together a list of 25 must-haves you absolutely need.

1. Yoast SEO

If you have a website or a blog, you know how important it is to rank high in any search engine, but especially Google. Achieving this is not so easy because there is a lot of competition and because SEO is not an easy subject to grasp. You will need to familiarize yourself with a lot of update checking rules that happen very often, which might not give you enough time to produce content. This is why Yoast SEO is the perfect plugin for WordPress users who want SEO help.

Yoast SEO will give you very comprehensive tips and recommendations on how to improve your SEO score and search engine ranking. It can help you with metadata fields, content, images, and almost anything else.

2. SeedProd

SeedProd is probably one of the best landing page builders you can find on WordPress. It’s super easy to use, and with just a few clicks, you’ll have an amazing page created. It is a drag and drop builder that people can use without any technical knowledge. You can choose from many designs or create something completely unique. You can create various landing pages containing text, images, countdowns, forms, videos and much more.

3. MonsterInsights

If you use Google Analytics, then MonsterInsights is your plugin. With its help, you can connect your website to Google Analytics so that you can see all the useful statistics for your site’s performance. And to check these statistics, it is not even necessary to leave your WordPress because they are visible on your dashboard. The free version is minimal, but the premium version will give you everything you need when it comes to stats.

Email marketing is still a top-notch, high-performance email marketing tool. It allows you to connect with your potential and existing customers and send them the information they need. Constant Contact is a famous email marketing service provider with a fantastic plugin for WordPress. A non-technical person can easily configure the plugin. After that, you can send emails to your customers.

5. Akismet

Akismet is a free plugin that allows you to filter out activities that look suspicious. Say, for example, you get a lot of reviews for a product you just launched. These comments are filled with grammatical errors or contain only one word. Akismet will detect them and alert you so you can take the necessary action.

6. Social War

These days, almost everyone is on social media. This is why you would like your content to be shared there. To do this effortlessly, you can use Social Warfare. With the help of this plugin, you and your visitors can share your website content on a variety of social media platforms. The free account allows you up to 5 connected social media accounts. Social Warfare offers many share button customization options that easily adapt to the style of your site.

7. Security of word barriers

Security is fundamental, and there is a plugin to help you. Wordfence is a great choice if you want to make your website more secure and protect yourself from cyberattacks. It will put a firewall to protect your website or blog from any breach. With the security scanner feature, you can make your website virtually impenetrable. This is very important, especially if you collect any type of personal data from your visitors, so that you know that you are doing your best to protect them and yourself.

8. Strange Automaton

Automation is just awesome, and Uncanny Automator will help you automate almost any tedious website maintenance task. You can do this for different tasks without even needing a line of code. For example, you can automate the sharing of your content on social networks.

9. Revive Old Messages

Revive Old Posts is a plugin used to regularly share your old content on social media. If one of your blog posts, for example, was a big hit, it makes sense to share it once in a while to earn a few more hits.

If you are looking for a WordPress gallery plugin, you should try Envira Gallery. You can create easy to use image galleries that will be mobile responsive, SEO optimized and much more. You can also add your own watermark on your images with the plugin.

11. MemberPress

If you want to build a community or offer some kind of online training and courses, you should get MemberPress. So you can easily restrict your content, and it will only be shown to people with the right subscription level. This plugin can also be connected to the most popular payment platforms.

12. Sucuri

Sucuri is another great option for a security plugin. It will protect your site against DDoS attacks, malware, spambots and much more. On top of that, it will help you improve your site speed, thanks to the extra CDN layer.


SearchWP can help you improve your site’s search. It is very advanced and is probably the best you can get. It won’t just search your basic indexing, and that’s why it can deliver more and better search results. It will also give you insight into what people were looking for.

14. AdSanity

Ads are great for monetization, but they’re not easy to manage. Unless you have the AdSanity plugin. You can create many ad units and then position them in the right places on your site. It can be easily integrated with many advertising programs such as Google AdSense.

15. WPRocket

People expect websites to work fast. And with the help of WPRocket, you can significantly improve your website speed. Increasing the speed of your landing pages can help you with SEO rankings.

16. Elementary

Elementor is a premium page builder. It has a very easy to use drag and drop editor. You can create amazing designs in minutes and it works perfectly with any WordPress theme.

17. Regenerate Thumbnails

If you need thumbnail images of certain images for your website, you should get Regenerate Thumbnails. It will let you create different thumbnails for your WordPress site, and even if you change your site’s theme, it will update all images automatically.

18. SEMRush

SEMRush is just a fantastic plugin for digital marketers. It can help you improve almost anything – SEO, social media posts, content, paid AUs, etc. With it, you can also perform very detailed competitor analyzes and adapt your strategy accordingly.

19. WP Mail SMTP

WP Mail SMTP is another plugin that facilitates email communication with your customers. It is simple to use and the price is very reasonable. Using a proper SMTP mail server instead of the default WordPress PHP mail function is definitely the smartest move.

20. WooCommerce

WooCommerce is the most popular eCommerce plugin for WordPress. And there’s a good reason behind it – it’s very simple to create a fantastic online store with it. Your store can be highly personalized, and managing after that is also effortless.

21. OptinMonster

You can use OptinMonster to create different types of opt-ins that you can use to collect email addresses from your visitors. Their display targeting features allow you plenty of customizations based on different criteria, and you’ll be sure to show the perfect message for each user.

22. Duplicator

Duplicator helps you migrate, copy, clone or simply move your site from one location to another. This is perfect, for example, if you want to change hosts and just want to make sure everything will be secure.

23. AncestryMore

Backing up your site is something you should do. UpdraftPlus is the perfect plugin for this. You’ll feel better knowing your site is backed up safely in case something goes wrong. It can be connected to many different cloud options.

24. Forms of Gravity

Having different forms on your site is not uncommon. The most popular are contact or payment forms, but with Gravity Forms you can create any form you might need. This hookup does not have a free version but is definitely worth it.

25. Respondent

Some of your visitors may want to know about comments left on your posts or if someone replies to a comment they left. Replyable can help you with that and also with the ability to chat more easily with your visitors by replying to them from your email address.

To sum it all up

There are so many plugins for WordPress and it’s hard to pick just 25, but we think these are the most beneficial for any site owner. Try them in 2022 and make your life and work easier.

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