Website Design

A Complete Guide to Optimizing Your Startup Website

The importance of optimizing your website is increasing day by day. Whether it’s a business or a brand, you need your website to work for your audience. Your website will have a big impact and it is necessary to make a good first impression. Here’s our guide to why and how a startup should focus on optimizing their website.

Why should startups optimize their website?

When you’re a startup, you need to make a good first impression on every audience because you’re not known for your work at first. So it’s all about the user experience on your website. Your slow website taking a long time to load content and images can affect your conversion rate because you won’t be able to hold your audience’s attention (even if your content is amazing).

Besides your slow loading speed, there are other aspects that should be clear to your audience. Your website navigation should be very clear to your audience when browsing your website. Any complications could increase your website’s bounce rate.

Once you identify your website issues and optimize them to make your website much smoother, faster and clearer, you will notice that your audience stays on your website which will indeed increase your waiting time, will increase traffic, increase conversion rate. All of this can improve your SEO ranking.

Tips for startups to optimize their website

Check out some tips that would be an ideal way for a startup to optimize their website. There are many aspects of SEO to focus on, but here’s where you can start and see the change in your rankings. To know all the aspects in depth, you need to learn this through a digital marketing course.

Tip #1: On-Page SEO

On-page SEO is a very broad aspect of SEO, although some aspects are very effective for a startup.

Key words – It is important to find the right keyword and target those that are not very difficult to position and have a high volume. It will definitely keep your website relevant to your audience.

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URL– Remember to keep your URL short, simple, and easy to remember. Along with this, you should also include your keyword in the URL.

Headings – Your page title and H2s and H3s should focus on keywords and secondary keywords to show how relevant your content is around the topic.

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Contents – Content should be relevant to your topic at all times and should be structured so that the audience sees all of your content and not just the beginning. Keep your paragraphs short and easy to read with active voice phrases. Distribute your keywords naturally and keep them relevant. Also use modifiers such as “best”, “top” and “guide”. All these modifiers attract many readers. You should also include tables and comparisons, and if necessary, infographics as well.

Linking – Your content should include links of both types. Both external and internal links increase the value of your website. It will also pass link juice to those pages. Therefore, you should also check whether you should keep any of these links as “nofollow” or not.

call to action – Using calls to action in your content can be a good strategy to collect your readers’ registrations and you can also engage with them in the future. There are many types of CTA buttons according to your needs, you can use them. Also, remember that the placement of it is crucial.

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Responsive design – All website owners should also check if their website is responsive on other devices like mobiles and tablets.

Tip #2: Off-Page SEO

Off-page SEO is just as important as on-page SEO. These activities will be off-page and will not involve your website content, but rather its quality rating and reach. All of this ultimately helps your SERP rankings.

Guest post – It is one of the tested methods and can be done for free or paid services. You basically need to reach out to other websites where you would write a blog for them and that blog would include the link to the page you want to impact. You can do this with websites that allow it for free or charge a certain amount of money.

Posting on the forum – It is one of the slow processes to achieve the desired result. You basically add your website’s links to different forums on the web. You should also be careful not to spam any website with your comments.

Blog Comments – The name suggests this task itself. You need to comment on other blogs. This helps you get links from these blogs and ultimately affects your SERP ranking.

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Review Sites – Reviews can help increase your website’s visibility because your customers will review the products you sell. However, the upside is that negative reviews can also have a bad impact on SEO.

Broken links – It is crucial that you fix broken links. Add a new one or fix the existing link. Broken links will negatively impact your SEO ranking.

Tip #3: Voice Searches

Voice searches have been on the rise for a few years now and this is very important. Just follow the SEO guidelines and optimize your website for voice searches. It would help your website a lot and show your result when someone does a voice search on the SERP.

Tip #4: Visual Searches

The use of Google images for searches has increased compared to previous years. Many users find it easy to perform visual search and because of the importance of visual search, you should focus on optimizing your website for visual searches.

Should a startup hire an SEO consultant?

Hiring an SEO consultant is not a bad idea, they would really be able to help you. They are experts in finding the root cause of the problem and giving you the solution. Although with all the tips we have given you above, you can also manage your website well. If you’re just getting started with your website, we recommend doing it yourself. If you’re considering hiring an SEO consultant, here’s something you should ask yourself.

Do you have the budget to hire a consulting firm? It certainly won’t be cheap. You should also see what they can offer and how skilled they are and if their service would bring an effective change to your website. All these questions would definitely help you. There’s no right or wrong answer here, you just have to see if it’s a viable option for you or not.

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