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The online world is fast and constantly changing. Your business should have a strong presence by having a quality website. Without it, you will fall behind, while your competition will stay ahead. Additionally, having a website is a prerequisite for all your other marketing efforts.
Many web developers call themselves web designers. Many are geeks who are good at coding and able to build websites. But, creating a website must have a useful plan. A website design should have an effective structure and layout.
So why is it important to have a website? So why is web design crucial to the success of a website? And how can your business benefit from a designed website? Here is a primer.
1. Your website can help you market and grow your business 24/7
Your competitors have an online presence, and so should you. Increase your brand awareness with a targeted website. Attract targeted traffic to buy your products/services. Having a website allows you to market your business online 24/7. There are many ways to market your website and your business online.
Executing digital marketing strategies will help you reach your target audience. You will be able to connect with your customers and increase conversion. It’s a good way to build a brand and create a loyal and targeted audience.
You also miss out on online traffic if you don’t have a website. And traffic that captures site visitor information is valuable. This can lead to a better understanding of the audience. You can build relationships with leads, leads, and customers. This is email marketing: a process of conversions.
2. Your website can help your business attract leads
92% of internet users select businesses on the first page of local search results. Every business wants to appear on the first page of Google search results. Don’t underestimate its importance. The lower the search results on the first page, the lower the click-through rate. The majority of people click on one of the first three organic results. Google’s desktop search for the top position has a click-through rate of around 35%.
Ranking on the first page of Google for a related keyword is priceless. This will help your business attract leads, without having to pay for it. It’s a gold mine. It adds value to your business as an intangible asset.
3. Your website is where potential customers can find out more about your business
About 90% of website visitors search for a company’s product/services page first. The other sections of the site are then browsed.
This is your space to showcase your point of difference products/services. Build a better connection with your target market. Establish yourself as an expert. Without a website, customers could enter a contest. It is essential to position your company as the authority of the industry.
Business information should be easy to find on your website. You can reduce support calls and improve customer satisfaction.
Related: Five Key Aspects SMBs Should Consider for Their Digital Strategy in the Middle East
4. Your website lets you own property, not rent it
Facebook is “praised” by many companies to establish an online presence. You bought their entire platform. You own nothing. Your online presence can disappear overnight, along with the followers and likes you have developed.
The same notion applies to popular website builders like Wix. With Wix, you “rent” your property, instead of owning it. You bought their platform. If they raise their fees, you can’t take your website anywhere else. Wix offers beautiful templates, but once you’ve chosen a template, you can’t change it – not so ideal with the ever-changing demands of the online world.
WordPress is the most popular website builder. 30% of the web uses WordPress. Wix and others earn less than 1%. It is much more valuable to learn and understand WordPress. You can easily get the help you need. It is open source, which means no one owns WordPress (freeware). It has a large ecosystem of themes (design) and plugins (functionality).
WordPress provides a better sense of security. It’s better in the long run. The options and control are far superior to other website builders. It’s a complete solution that grows and improves over time.
5. Your website design is essential for usability and user experience
Web design has an impact on user experience. 38% of people will opt out of a website if the design isn’t appealing. Google uses user experience signals to understand visitor engagement and interaction with websites.
For example, a visitor clicks on your website. Then presented with an unattractive web design. The visitor bounces away from your website. This signals to Google that your website is not what they are looking for. This can cause your Google rankings to drop.
Another important user experience factor is a mobile-first design. 63% of all traffic now comes from a mobile device. It is essential for a website to be mobile-optimized (i.e. mobile responsive). It will bootstrap a website to please users and Google.
The last word
Having a website is important for the success of a business. A web design backed by a solid strategy is imperative. It is the basis of your online marketing activity. The main goal of designing a website is to engage the visitor and then convert them into a customer.
Related: Seven reasons why investing in a website (instead of an app) is better for your new business