Automaker leader Ford has filed 19 trademark applications related to possible metaverse activities. In the documents, the company alludes to the potential launch of Ford-branded NFTs (non-fungible tokens) in its own market, and also refers to offering virtual models of its cars, including Mustang, Mustang Mach-E and the Bronco.
Ford hints at Metaverse Move
Ford, one of America’s biggest auto brands by sales, has filed several trademark applications with the United States Patent and Trademark Office (USPTO), preparing for a possible push into the metaverse. The company is seeking to protect its business in this area, including offering Ford-branded NFTs in its own NFT marketplace. These NFTs may contain brand-related text, audio or video.
A portion of these applications is to protect the digital representation of some of Ford’s most popular models including the 150 Lightning, Lincoln, Ford, Lightning, Bronco, Explorer, Raptor, Mustang Mach-E, Transit, Escape, Expedition, Maverick , Ranger, and Mustang.
Also, digital garments containing brand references and digital spare parts of any of the previously mentioned models are covered by trademark applications. This could be one of the first steps in an organized digital strategy by Ford, according to USPTO-certified attorney Mike Kondoudis, who claims the company was taking a “big step” into the metaverse with these repositories.
Ford’s digital expansion
Ford’s move comes as no surprise, given that the company previously explained that it was looking into the digital world to create new ways to expand its business. In September, Global Director of Ford Brand Merchandising, Alexandra Ford English, said:
Wherever you go in the world you find passionate Ford fans and we want to offer them an inspiring collection of merchandise and accessories, and potentially even digital products like NFTs.
Ford is just the latest in a wide range of companies that have already embraced these digital worlds and products as part of their growth strategies. Just recently, the French automaker Renault also took a step in this direction, signing a partnership with The Sandbox, a metaverse platform, to present virtual automotive experiences with products from the brand.
Other brands such as Hyundai, a Korean automaker, are also jumping into the metaverse by showcasing some of their future automotive products in a metaverse known as Zepeto.
What do you think of Ford’s eventual entry into the Metaverse? Tell us in the comments section below.
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