Find out what a well-designed website can do for your business and how to start building one today. Brought to you by Chase for Business.
Even if your business has physical locations, a high-quality website is a good idea. Many of your customers may already be online, doing everything from researching products on Google to scrolling through local businesses on their Instagram feed.
Find out why it’s so important to have an online presence and learn how to create a small business website.
Why do I need a website for my business?
Whether you go for the basics or get elaborate, here are five benefits of developing a business website:
1. Market your business
Creating a website that communicates what you offer, displays your products, and uses effective digital marketing techniques increases the chances of potential customers finding your business when they search online. When you promote your business and make it easy for customers to find your website, you can control your brand and your business story.
2. Sell products and services
It doesn’t matter how many locations your business has; When you have a website, you can also sell products and services online. When you sell online, you increase the possibility of generating more revenue and growing your business. You can also reach a wider range of customers than those who live near your physical locations.
3. Provide customer service
When customers have questions, want to know more about your product line, or need help, your website can be there to help. Business websites can offer chat portals or FAQs so that customers can easily access help. Websites can also include product pages and blogs so customers can learn more.
4. Update customers
If your business has urgent news, you want all of your customers to have access to the same information at the same time. By making regular website updates or posting on your company’s social media, you can easily share news with all your customers. For example, you can use your website to advertise weekly promotions, new products, or holiday hours.
How to create a website for your business
Creating a business website doesn’t have to be complicated. Here are some steps to help you get your site up and running:
- Set a budget. List all standard website costs, such as renewing your domain, hosting your site, and installing themes or apps. Don’t forget to factor in the cost of building and updating the website by an employee or contractor.
- Buy your domain. First, choose a domain name, also known as a URL. If available, register your exact business name or a close substitute so your customers can easily find and remember your website. To register the domain, find an accredited registrar using Google or other search engines.
- Find a host. Often, domain registrars also offer hosting services. Or, you can find a separate provider to host your site. Your host is responsible for storing all your data and maintaining your site. Look for a host that has great reviews and offers customer service that meets your needs.
- Make a plan. Decide which pages your website needs. Most websites have a home page, an about page with company history, and a page with contact information: phone numbers, email addresses, and location information (addresses and business hours). opening of stores). Consider adding a blog with how-to articles or information about your products and services. Or maybe you want to create an online store that accepts payments and connects to an inventory system.
- Design and write web pages. Next, install a template that establishes a standard design on your website. After choosing a theme, create the pages you need and write the content.
- Know your SEO. To help your website rank better in search engines, learn some basics about search engine optimization (SEO) or hire an SEO expert. Best practices include creating unique and accurate title and description tags and submitting your site to the search engine to increase its visibility.
- Install plugins. These apps can handle things like processing payments, setting up customer accounts, or allowing website visitors to send messages to your business. Consider investing in SEO, eCommerce, video, and lead generation plugins for your website.
- Publish your site. Test it on major browsers to make sure it looks good and works properly. Once your business website is live, you can start sharing the link to market your business and connect with customers.
- Perform routine maintenance. Remember to update your website regularly to maintain security and keep information up to date. Check with your hosting company regularly for security updates to help protect your website from online attacks.
Running a business means showing up in front of customers. With a clearly written and beautifully designed website, your business can make a great first impression and help attract new customers.
For Informational/Educational Purposes Only: The opinions expressed in this article may differ from those of other JPMorgan Chase & Co employees and departments. The opinions and strategies described may not be appropriate for everyone and may not are not intended to constitute specific advice/recommendations for any individual. You should carefully consider your needs and goals before making any decisions and consult with the appropriate professional(s). Prospects and past performance are not indicative of future results.
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