The Korean subsidiary of Renault, a historic brand in the automotive industry, is partnering with The Sandbox, an Ethereum-based metaverse platform, to enter the metaverse space. With this partnership, Renault Korea’s objective is to establish its brand’s presence in the metaverse and to present Renault-based virtual automotive experiences to customers.
Renault will enter the metaverse via the sandbox
Renault, one of the largest car manufacturers in the world, has signed a partnership with The Sandbox to be present in its virtual metaverse world. The organization’s Korean subsidiary will be responsible for this, establishing the brand’s presence in the space through a series of automotive-related activities to showcase the company’s products to virtual customers.
These automotive experiences aim to enrich The Sandbox platform and allow Renault to reach a wider audience, by broadening the potential customer base for its products. About the partnership, CEO of The Sandbox Korea, Cindy Lee, said:
This partnership is an excellent example of collaboration. The Sandbox can develop without industrial borders. We are able to introduce new types of experiences that combine automobiles and digital assets in The Sandbox.
The scope of the partnership and the nature of the experiences it will produce were not disclosed at the time. Renault now joins the ranks of companies and individuals already present on the Ethereum-based metaverse platform.
Automotive Brands and the Metaverse
Renault is not the first automaker to want to place products in the metaverse. In fact, the metaverse has become a popular destination for these companies. Volkswagen held an advertising campaign in April called “Game On”, in which users had to hunt NFTs in a metaverse environment.
Nissan, a Japanese automaker, has used the metaverse to help launch one of its latest electric cars, the Sakura. The company set up a virtual world in which potential customers could drive the car, examining its features and shapes. This experience, according to Nissan, provided “an opportunity to connect with new audiences like never before”. Additionally, the company said it was “excited about what’s next and will continue to innovate with new digital approaches to our products.”
Hyundai also showcased future mobility experiences in a virtual engine studio set in a metaverse world called Zepeto, run by Naver Z.
What do you think of Renault Korea’s partnership with The Sandbox? Tell us in the comments section below.
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