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The 1 website to be on your radar if you wear glasses (plus how to get 30% off new frames!)


This article is brought to you by EyeBuyDirect and created by the In The Know sales team. If you decide to purchase products through the links below, we may receive a commission. Pricing and availability are subject to change.

Whether you wear glasses or not, going to the optometrist to have your eyesight checked every year is essential. Doctors check for more than just vision loss, you know? At these annual appointments, an optometrist also monitors your overall eye health, so if you haven’t been in a while, it’s time to add it to your to-do list.

One thing you don’t need to do during your annual eye exam? Feel pressured to buy expensive frames and glasses outside the doctor’s office. Convenience may be tempting, but buying your prescription glasses and/or sunglasses online could save you a lot of money.

EyeBuyDirect is one of my favorite places to shop for stylish, durable and high quality eyewear online. For now you can use code ITK30* to save 30% on your order of $65 or more until October 15th. EyeBuyDirect frames are already very affordable, and this code will bring prices down even further!

I actually have six different styles from the retailer – that’s how good they are. As someone who has spent hundreds of dollars on designer frames with lenses with all the bells and whistles of an IRL store, I can tell you hands down that the glasses and sunglasses you can buy online from EyeBuyDirect are just as good (if not better).

Of course, shopping for glasses online can seem daunting if you’ve never done it before. After all, you want to know that the glasses will go well with your face shape and skin tone before you commit. Luckily, EyeBuyDirect offers several different options that make it easy to choose the style that’s right for you.

First, there’s the virtual try-on tool, which I always use. Although some virtual try-ons don’t really give you an accurate look, EyeBuyDirect’s tool is top-notch. Just be sure to upload or take a picture of yourself in good lighting, and you can get a good idea of ​​how different glasses will look on you.

If for some reason you order a pair of frames that you end up not loving, EyeBuyDirect has an amazing return policy. If you’re not happy with your purchase, you have three months to request a return or exchange, and you can manage the entire process in your EyeBuyDirect online account.

If you’re wondering why I have six pairs of glasses, it’s because I consider them accessories. I like to change them up to suit my outfit, and shopping at EyeBuyDirect makes it easy for me because the prices are very affordable. I don’t think I’ve ever paid more than $100 for EyeBuyDirect glasses, and that includes extra thin, coated lenses that protect my eyes from blue light. I don’t know about you, but I’ve never been able to buy a pair of prescription glasses from a real store at this price.

Me and my mini-me in our matching Morning and Little Morning frames.

Me and my mini-me in our matching Morning and Little Morning frames.

Currently, EyeBuyDirect offers over 1,400 frames for women, men and children. When shopping, you can sort and filter options based on frame size, color, shape and more. Check out some of the brand’s most popular styles below.

Ginkgo warm tortoiseshell round eyeglasses$59

$59 at EyeBuyDirect

These stylish Ginkgo frames are part of EyeBuyDirect’s eco-friendly 5 To See collection. Believe it or not, they are made from recycled materials!

St Michel Gold Round Glasses$35

$35 at EyeBuyDirect

Metal-rimmed glasses are coming back into fashion in a major way right now. These gold round St Michel glasses are an EyeBuyDirect bestseller – and they suit many face shapes.

Romy ivory tortoiseshell square eyeglasses$42

$42 at EyeBuyDirect

If you love the look of chunky, oversized frames, then these square Romy ivory tortoiseshell glasses are for you.

Movement Square Eyeglasses in Rose Gold$18 (original $35)

$18 $35 at EyeBuy Direct

Available in gold, rose gold and red, these Movement Square Rose Gold eyeglasses are rated 4.9 out of 5 stars by EyeBuyDirect buyers.

Transparent Gray Morning Round Eyeglasses$39

$39 at EyeBuyDirect

As shown in the photo above, my daughter and I own these Morning Round Gray Clear glasses. Mine are the adult version, and hers are the Little Morning style.

* Offer cannot be combined with any other coupon or discount. Maximum 6 frames per order. Offer subject to adjustment due to

* Offer cannot be combined with any other coupon or discount. Maximum 6 frames per order. Offer subject to adjustment due to changes, returns, cancellations and exchanges. On all orders over $65. Coupon is not available for Ray-Ban, Oakley, ARNETTE or Vogue eyeglass frames.

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