If your WordPress site’s ranking isn’t performing as expected, all hope is not lost.
There are several things you can do to improve your SEO ranking. The seven methods outlined below are quick, simple, and proven to deliver results.
Using an SSL certificate to secure your website lets your visitors know that your site is secure, which helps rankings.
SSL certificates are available both free and paid. Once you’ve installed an SSL certificate for your site, use a plugin like Really Simple SSL to ensure your content is served from the secure protocol.
A good permalink structure is crucial for SEO optimized URLs.
WordPress gives you this feature out of the box, but you can tweak it with plugins for more modifications.
URL optimization is important when optimizing your pages on your site for certain search queries and keyword phrases.
Placing your main keyword in the URL is considered good practice for on-page SEO.
When a search engine crawls your site, it is easy for them to understand what your content is about.
SEO plugins are a great way to diagnose and improve technical and on-page SEO recommendations. Consider installing one of these recommended plugins.
- Yoast SEO – One of the most popular WordPress plugins. The free version of Yoast offers tools to help you optimize your content for SEO and improve overall readability.
- Rank Math – Rank Math has an intuitive panel on your page or post that lets you see changes that would positively affect your SEO.
Meta descriptions or tags are an element that summarizes the content of your post or page. It gives search engines a brief description of what they will read or find on your website.
A meta description should be no longer than 275 characters, as that’s all Google will show.
A compelling meta description can draw more readers to your post, which boosts your SEO rankings. You’ll want to add your keyword to your meta description for easy searches and add it to your content.
High quality content is one of the best ways to improve your SEO. Good quality content goes beyond the material you write or create on your website.
Make sure you have a thorough understanding of the topic you’re writing about and do some keyword research to best capture your audience’s attention.
Avoid creating duplicate content on your site. Duplicate content refers to ideas or topics that have already been created or discussed on your website and will negatively affect your SEO score.
A good model to follow is the EAT model, which builds trust with your user and better overall SEO rankings.
What is EAT content? Google uses search quality guidelines to ensure that content on a site is good for users. It’s not a ranking factor for SEO, but it does affect how your content is read.
EAT stands for skill of the writer, authority content or the site itself and reliability content provided.
Ensuring your website has an about us page will show your authority and expertise to your readers. Therefore, collaboration with other experts contributes to your SEO.
Today, site speed is another important factor for SEO optimization because delivering content as quickly as possible is what many users need – every second counts.
Use a hosting provider optimized for your WordPress site with options like NGINX or Redis for server-side caching.
An example of optimized hosting for WordPress is InMotion Hosting’s Ultrastack, which uses NGINX to intelligently cache frequently used resources to save memory.
Images should also be optimized. If they are too large or take too long to load, it will put a strain on your website. Using a CDN (Content Delivery Network) to deliver your content helps reduce load times.
The Jetpack plugin provides a free image CDN, but there are other hosting resources that can be used such as Cloudflare.
If your current hosting provider does not provide server-side caching, you can use a caching plugin such as W3 Total Cache or WP Rocket.
Google Search Console and Google Analytics go hand in hand to track your website’s performance. These metrics give you detailed information about how visitors interact with your website content.
Other resources are Bing’s Webmaster Tools and third-party options like Semrush.
Using these tools also allows you to review the rate of your keywords, as well as the speed of the site.
SEO can be tricky, especially if you’re a new website builder or a small business owner. however, keeping the tips above in mind will help you through the process. Having the right basics to start with and creating good quality content will ensure that your website and media reach the top.
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