WordPress.org hasn’t seen a redesign since 2016, when it went from sketch to prototype to live in a matter of weeks. In six years, the software has undergone a metamorphosis by adopting a new block paradigm which should be reflected in its website. Contributors are now looking to give the homepage and download page a design overhaul that showcases its new capabilities.
“Since then WordPress has seen many changes, including the Gutenberg editor, full site editor, block themes, and more,” said Automattic Sponsored Marketing Team Representative Nicholas Garofalo. “All of these things have revolutionized WordPress over the past few years, and the brand is also starting to modernize and evolve.”
Earlier this year, WordPress.org rolled out design updates for News and Gutenberg pages. “There’s a ton of room to grow and evolve this look as we turn our attention to other parts of the site,” Garofalo said.
Designers working on the project are particularly interested in hearing from WordPress.org users about what they want to see on the homepage, which means ordinary users are welcome to share their thoughts and suggestions.
The download page previously featured the download button prominently at the top of the page, but in mid-January 2021 it was pushed further down below recommended hosts. This was probably to help people who want to create a self-hosted site but don’t know where to start, but it doesn’t make sense to anyone who came here to download the software. A transparent approach to redesigning this page would be appreciated, as changes like this are not always publicly documented.
So far, only a handful of full-time contributors have weighed in on the upcoming revamp in the comments to the post.
“I’d like to see the design showcase the modernization of the site editor and layout capabilities – even going so far as to do things many haven’t seen before, while taking a moment to use words to describe why WordPress is so important in building sites,” said Automattic sponsored marketing contributor Dan Soschin. “It offers freedom, empowerment, and democracy in editing. can be technical or non-technical, and still achieve all of your goals.
Soschin also suggested that the download page offer more explanation of what it takes to self-host WordPress by posting steps or directing visitors to guides and resources.
Automattic sponsored design team contributor Javier Arce had a unique idea of creating the page with templates in sections that users can copy and paste into their own websites.
“Since the website is built using WordPress and it will have a refreshed and modern look, I think it would be very cool not only to announce that fact (“hey, so this fantastic site on which you are right now was created entirely with the software you came here to download!’)… but also to allow people to enter the templates used for each section… maybe even from the page itself, in a sort of self-referential nod to the platform,” Arce said.
Several contributors requested that the homepage showcase the community, “since the vibrant and active WP community is such a differentiator,” said Automattic Sponsored Marketing Contributor Jonathan Pantani.
“Besides the power of the software itself and what it can do, there’s the whole community of people who come together regularly to share a movement,” said Automattic-sponsored marketing associate Lauren Stein. “It currently feels like it’s being understated. I think it would be wonderful if it was highlighted more.
This project requires more diverse contributions from ecosystem contributors and regular WordPress users who visit the website. If you have any ideas or suggestions, you can comment directly on the post and watch for future discussions on WordPress design, marketing, and meta blogging.